If you’ve put time and effort into adding “information gain” to your content, don’t bury it. Make sure searchers see it right away so they know they can trust you. If you’re an expert in your field or crafted your content from personal experience, your page already has E-E-A-T. But searchers aren’t going to know that without reading it, so you should try to showcase it as obviously as you can on the page.

• For a complete list of the best on-page SEO tools, read our article.
• Let’s Encrypt offers a free SSL certificate that is automatically offered by all major web hosting providers.
• The goal is to ensure it’s crawlable, indexable, and performs well from a technical standpoint.
• When writing your content, ensure your target keyword is present in your H1 title to aid higher ranking.

If one of your KPIs for measuring your SEO success is keyword rankings (which it probably should be), you’ll need to set up a SEO Anomaly rank tracker. Page load speeds are another high-priority ranking factor, and for a good reason. You need to ensure that your page loads under the Google recommendation of two seconds by implementing features such as page caching and lazy loading. Think of on-page SEO as the digital equivalent of ensuring your store is accurately listed in the reference guide and Google as the help kiosk clerk giving recommendations. With the right information, they can lead to additional traffic and sales for your business—without extra marketing spend.

It has to do with promotion methods outside the boundaries of your website. All this data will be a huge help for your further on page optimization efforts. An on-page SEO checklist is a crucial tool for optimizing website content. It serves as a guideline for both newcomers and experienced users, helping them monitor and update their content regularly, ensuring it aligns with evolving SEO algorithms and trends.

On-Page SEO Guide – Conclusion

With smart on page SEO strategies, we can easily rank our website at the top of the result pages. Discover 10 AI-powered hacks to revolutionize digital marketing in 2025. From personalization and predictive analytics to AI-driven SEO and content creation, learn to dominate with cutting-edge strategies. Enroll in the Best Digital Marketing Course or a Prompt Engineering Course to excel. One of the best ways your website can establish it is through links from other reputable websites. What was once so important to rankings now plays a much smaller role.

Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website. Check your website’s speed anytime using Google’s PageSpeed Insights tool. If your website is movin’ slow, check out 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed. Structured markup is the key behind those featured snippets, knowledge panels, and other content features you see when you search for something on Google. It’s also how your specific page information shows up so neatly when someone shares your content on social media.

Well, my Google Search Console guide isn’t that easy for someone to link to. And I’m not afraid to say that it qualifies as “high-quality content”. How quickly (or slowly) your site loads has a direct impact on your Google rankings.

If you don’t have access to a keyword research tool, try brainstorming phrases that someone would search to find what you’re offering and look at which terms competitors rank for. If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option. If an image file size is too big, it may slow the load speed of your site.

📝 27. FAQ Schema For Voice Search

Learn more in Google Search’s guidance about AI-generated content. This time it’s about Shopify’s URL structure, which is more restrictive than some other e-commerce/website-building platforms. Shopify only allows a single subfolder per collection or product, so you can’t add much depth to your site structure. That way, they keep tight control over the amount of thin content pages created by blog tags.

While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page.

Also, if you ever change a URL slug, always set up a redirect from the old URL to the new one. This helps maintain your ranking power and prevents visitors from clicking broken links. Writing clear, relevant descriptions that match search intent reduces the likelihood of this happening.