And now you’re ready for our second strategy to help improve your SEO. It’s important to review URLs before publishing a web page because most Content Management Systems (CMS) will auto-generate the URL based on the title of a web page. Meta descriptions hold valuable real estate in search results and can help drive clicks and traffic. If additional header tags are needed, continue to use the rest of the H4-H6 tags in the same hierarchical order.

It also keeps your website relevant, up-to-date, and in tune with what your audience is searching for. On-page SEO, or on-site SEO, involves optimizing individual web pages to boost search engine rankings and attract more organic traffic. Failure to create content that satisfies the search intent will eventually lead to lower rankings.

on-page seo

On-Page SEO Ranking Factors and How to Improve Them

  • You should even optimize your pages around semantic keywords and primary keywords, this ensures search engines do not assume the context of the page.
  • Use tools like Surfer SEO or Frase.io to automatically calculate the perfect length for you based on real SERP data.
  • We shares some great intel on linking in this 10-step SEO audit, but here are the basics.
  • On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search.
  • For many, it is just a necessary evil, but knowing the fundamentals is actually not that difficult.

It’s important to include relevant keywords naturally without overstuffing, as excessive use can lead to penalties from search engines and diminish the readability of your content. The qualities that make an effective title tag also apply to effective meta descriptions. Although Google says that meta descriptions are not a ranking factor, like title tags, they are incredibly important for click-through rate.

on-page seo

Technical SEO Foundations Implementation Guide

So your internal links help show crawlers what pages are available to index and what pages—given their number of internal links—are most important. Understanding On-Page and Off-Page SEO differences is crucial for ranking higher on search engines. While On-Page SEO optimizes your website for search engines, Off-Page SEO builds your site’s credibility through backlinks and external engagement. On-Page SEO (also known as On-Site SEO) refers to the practice of optimizing individual pages on a website to improve rankings and attract organic traffic. Since On-Page SEO is entirely under your control, it is considered the foundation of a well-optimized website. To improve on-page SEO, you need to familiarize yourself with the on-page factors search engines look at to understand the content of a webpage.

Every internal linking strategy is different, but for the best results, you should make sure that every new page has at least two to three links to it. Search engines like Google also use page speed as a ranking factor, so it’s important to optimize your page speed to improve the user’s on-site experience. Google likes to promote content that showcases E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). You can showcase E-E-A-T by citing relevant sources, integrating trust signals, and including an author bio for credibility.

on-page seo

It offers assistance through various channels to help you navigate and maximize the tool’s features. Ahrefs lowest pricing tier is the Lite plan, which includes access to the broken link checker, backlink analysis, and some basic reporting features. This can be a perfect plan if you’re an individual site owner or a small business starting with SEO.

It ensures that your website is not only discoverable but also considered reputable. Some platforms like Shopify claim to do this automatically, but the results aren’t always great. It’s generally better to employ the help of a plugin like TinyIMG or Shortpixel. Given that 54% of Americans lack literary proficiency (essentially reading below the equivalent of a sixth-grade level), this means SEO Anomaly we’re alienating at least 46% of readers.

But Google does have a Structured Data Markup Helper that helps you add schema to your page. Optimized visuals also give search engines valuable information about your page through properly implemented alt text and descriptive file names. When creating internal links, your anchor text—the clickable words in your link—matters a lot.

on-page seo

is the title of the page; you should have only one H1 per page.

on-page seo

The structure of the website shouldn’t be too deep so that the search engines can crawl all the important content easily and people can find the desired content quickly. As search algorithms evolve, the need to create high-quality, relevant content and optimize technical elements persists. Better meta descriptions give searchers a better understanding of your page, leading to more click-throughs. However, when combined with other on-page elements (like the ones discussed here), title tags can help you provide context and demonstrate your site’s relevancy. HyperText Markup Language or HTML is the standard markup language used to structure your webpage and content.

Regular monitoring and updates are essential—at least once a month for routine checks. Conduct more in-depth assessments every quarter to ensure your content stays relevant and aligned with evolving search engine algorithms. Explore Backlinko’s array of in-depth marketing guides covering topics like off-page SEO, technical SEO, inbound link building, and more. Elevate your digital marketing prowess and stay ahead in the ever-evolving landscape. In this chapter, I’ll show you how to optimize your content for a better user experience (UX). For example, my guide to link building is optimized around the keyword “link building.” So I used that keyword in my URL.